Death Cafe's objective is "to increase awareness of death with a view to helping people make the most of their (finite) lives".
Death Cafe's have no agenda.
It is a discussion group.
It is not for profit.
It is a respectful and confidential space.
It does not lead people to any conclusion, product or course of action.
It is not a grief support or counseling session.
In 2010, Jon Underwood (UK) developed a series of projects about death, one of which focused on talking directly on death. Thus, Death Cafe was born.
Death Cafe's, and A Necessary Conversation, seek to normalize death, dying and grief.