Why can't we say the word death?

I love this sentence on The Departure Lounge's website!  It is very interesting to pay attention to the language most of us use when talking about death - lost the battle, succumbed to the illness, passed away, etc.  Why not say death?  The more we normalize these words, the more we can speak with compassion and integrity.

"There are many things to think about when it comes to the end of life.  Emotionally, how can we come to terms with death?  Practically, how can we best prepare for dying?  Talking to friends, family and health professionals is an important step".

"Although around a third of us think about death or dying at least once a week, most people find it hard to talk about. Not just with family and friends, but also with the doctors and healthcare professionals that care for us at the end of life". 
The Departure Lounge is another tool to be used to discover what a good death has meant for others, and to think about what it might mean for you.

After checking it out, please reach out to a death doula or death midwife, as they have been trained to offer compassionate conversations and care when talking about end of life.

Why can't we say the word death?